Same as taking every car off the road for 11 years

Making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years, US Energy Secretary Steven Chu said.
It was a geo-engineering scheme that was "completely benign" and would keep buildings cooler and reduce energy use from air conditioning, as well as reflecting sunlight back away from the Earth.
For people who found white hard on the eye, scientists had also developed "cool colors" which looked to the human eye like normal ones, but reflect heat like pale colors even if they are darker shades

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