Well it looks likethe food industry is finally getting the hint that artificial colorants in our food are yucky.
Red 40, Blue 1, Yellow 6, Red 40 Lake, Yellow 6 Lake and Yellow 5 Lake Oh my.
At River Soap we've always used natural botanicals to colors in our soaps like paprika in our Sandalwood, marigolds in our Citrus soap and plant chlorophyll in our Mountain Laurel soap.
NPR reported just this week that an "...increasing number of food companies are moving away from synthetic colorings and toward plant-based ones..." Hooray! It's about time!